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INSIGHTS
Explore the latest insights to strengthen your message, your leadership, and your impact.


The AI Race Is Bigger Than Chips. It’s About Who Owns the Story.
Washington has largely framed the AI race as a battle over semiconductors, export controls, and computing power. Beijing framed it differently: as a question of access, development, and AI as a “public good," then built a global distribution strategy around that message. That distinction matters far more than many Western leaders realize. For years, the global conversation around Artificial Intelligence centered on chips, frontier models, sanctions, and who could build the mo
1 day ago3 min read


What a Small Town's Logo Tells Us About AI and Trust
The logo showed what the town already knew. A pine tree. Fields. A barn. The year it was made a town. It should have been simple. But it was not.
2 days ago2 min read


Two Words. One Campaign. One Costly Marketing Mistake.
The words almost never sound like trouble before they go out. They sound fine. Sometimes they sound clever. Someone reads them aloud. Everyone nods. And then they go live. In South Korea, Starbucks Korea launched a tumbler promotion called Tank Day. Tank referred to the shape of the cup. The campaign included a playful sound effect: tak. It launched on May 18. That date is the anniversary of the 1980 Gwangju massacre, when military tanks entered the city and hundreds of civil
2 days ago2 min read
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